Call for Research Participants!

Are you interested in equity and inclusion?

Volunteer to Participate in a Unique Research Project and help discover if coaching can change unconscious bias

What is Unconscious Bias?

Unconscious Bias is a cognitive process that has a micro-second impact on the judgements and decisions that people make about other human beings. It occurs below our conscious awareness, and perpetuates social stereotypes that contribute to disadvantage for some people.

It is possible to take a short 5 minute online test to discover if you have an unconscious bias about a specific group of people. This test can show bias, even if you consciously support people in that group.

To support equity in the workplace, many organisations have begun to offer training to raise awareness of unconscious bias. Unfortunately research has shown that raising awareness of having an unconscious bias does not change the bias.

What is the Purpose of the Research?

This research project seeks to move beyond awareness-raising to explore if Coaching can change unconscious bias. The researcher will be using a specific coaching methodology called 'Neuro Coaching'. This approach to coaching already focuses on changing cognitive meaning-making as a process that is largely unconscious. This research will explore if it is able to create changes that show a measurable decrease in unconscious bias after just four coaching sessions. Participants will be able to choose one bias that they wish to change from the following list:

  • Age ('Young - Old')

  • Arab - Muslim ('Arab Muslim - Other People')

  • Disability ('Physically Disabled - Physically Abled')

  • Gender - Career

  • Gender - Science

  • Jewish ('Jewish People - Christian People')

  • Race ('Black' - 'White')

  • Sexuality ('Gay' - 'Straight')

  • Skin-tone ('Light Skin - Dark Skin')

  • Transgender ('Transgender People - Cisgender People')

  • Weight ('Fat - Thin')

Is this a 'proper' research project?

Yes, it is part of a Master of Arts Neuro Coaching, issued by a globally recognised UK university. The researcher will need to meet rigorous ethical requirements and will receive academic supervision. The intention is to randomly select a group of 10 participants, as well as a 'control group': this approach is the 'gold standard' of evidence-based research.

Please watch the introductory video above and use the form below if you would like to volunteer as a participant in the research project

Criteria to Participate in this Project:

  • Have not studied Psychology, NLP or Coaching

  • Are open minded about the possibility of changing Unconscious Bias

  • Are available in 2024, between 15 April and 15 June, to meet in-person, in Perth CBD for 4 x 1 hour coaching sessions

If you would like to volunteer but you are not based in Perth or not available during the study time period, please click here to join the list of people invited to the presentation of findings only. We will be happy to connect with you about the outcomes of the study following completion.

Yes, I would like to volunteer!


The research is NOT simply seeking to change one kind of bias, the Coachees will choose the bias they wish to change. All the information provided below will be treated as confidential. It will not be passed on to any other party, used for any other purpose, or retained beyond the research project.